If That’s Such A Good Idea, Why Isn’t It Working?
April 7th, 2009They say that imitation is one of the highest compliments. We see it all the time in businesses. One company comes out with a new product and soon its competition produces a similar product. In our communities we see individuals add something unusual to their landscapes and suddenly everyone has it. Churches, schools, community organizations, newspapers… the list goes on and on… all trade “compliments” as they copy each other hoping for different results. If what other people are doing is such a good idea, why isn’t it working?
When the Titanic set sail, the captain and crew had a plan that certainly didn’t
involve sinking in the middle of the Atlantic Ocean. But because of what happened
to the Titanic, subsequent journeys across the Atlantic probably took different
paths. No one wanted to duplicate the fate of the Titanic. Today, however, we live in
a world where people have abandoned their creativity and choose instead to simply
repeat the less-than-ingenious actions and ideas of others. We’ve grown so lazy
that we don’t even think for ourselves anymore!
Marketers recognize the fact that it doesn’t take much to fool us! Corporations
repackage bad products and use clever marketing to convince us they have released
new products. I once sat in a meeting with representative of a large Christian
publisher and heard the employees “oooh and ahhh” when one of its curriculum
“gurus” said, “We want to make the changes in the curriculum so drastic that no one
notices.” (Please pause and reread that statement until its absurdity overwhelms
you!) What in the world does that mean? What the company actually is doing is
repackaging an idea it abandoned about six years ago and marketing it as
something new and innovative. Sadly, few of its customers will see the products for
what they are. I pointed out the thinly veiled return to the past and was deleted from
the list of people to be invited to future meetings!
What ever happened to originality? At a time when we have all of the tools we need
to create new solutions to age-old problems, we recycle old solutions and
perpetuate the frustrations that are caused by dealing with the same things over
and over. We need a plan that will enable us to use our brains to become the
creative people we were designed to be. There is one caution, however. Many of
today’s “stuck in the past” corporations do not appreciate nor desire thinking
people. Trust me on this one!
1. Discover and use your creative time. Even people who believe they
don’t have much creativity can be creative. Morning people and night owls don’t
necessarily share the same schedules, but we all have a time during the day when
we are most creative. For the morning person, that time comes early… probably
6:00 a.m. until 10:00 a.m. For the night owl, that time is more likely 10:00 a.m.
until 2:00 p.m. Think about your day and determine which of those time slots best
represents your most-productive time. When you discover your creative time, try to
move into that time slot the activities that require the most creativity.
When I worked at a corporation, I discovered that my creative time often was
occupied with meetings that were unnecessary because the decisions we were
discussing already had been made by the people responsible for recycling old ideas!
Now, as an entrepreneur, I can utilize my creative time to do the things that require
my creativity. This subtle shift has made an incredible difference in my sense of
accomplishment and achievement.
2. Don’t be afraid to try. Fear of failure paralyzes people who have some
good ideas. Thomas Edison failed 999 times before he succeeded in inventing the
light bulb. Try something new and learn from your mistakes. Allow the experience
of a new solution to inform your future actions. Make note of the points at which
your idea stopped working and use your notes to guide future attempts.
3. Don’t get boxed in with the past. When I worked for a large corporation
I realized that most of the new ideas were nothing more than slight adjustments to
existing ideas that weren’t working. We were never allowed to wipe the slate clean
and start over. When the boundaries of our creative thinking are identical to the
boundaries of a bad idea, the chances of success are slim. Step outside your
perception of the situation and involve people who are not immersed in the culture
in your search for solutions. The way we’ve always done things isn’t the only way we
can do them… except in certain corporations!
4. Carefully evaluate all of the information. Many decisions are based on
bad information that is creatively presented. “Our sales might increase up to 65%”
means sales could decrease, stay the same, on increase very little or up to 65%. So,
the original statement means no one really knows what the outcome will be but
we’re covering our bases with a vague statement that is intended to make people
think the information supports the intended results.
I sat in another meeting with the curriculum publisher as the marketing team
lamented the 25-year downward trend in curriculum sales. The decrease was 3% per
year. That very day, I had read statistical data showing that the curriculum customer
base had decreased 3.5% per year. So my question was obvious–how can more
curriculum be sold to fewer people? My question was dismissed because the
customer data was not a part of the marketing team’s research. This is just one
example of only using data that supports a predetermined course of action. We do
this as individuals and groups… but it is counter-productive!
5. Surround yourself with people who make you think. Our attitudes and
values are the visible manifestations of our points of view. Our points of view are
directly connected to our habits of mind. This might seem complicated but it simply
means that most people never stop to consider why they believe what they believe.
Their beliefs and values are rooted in their pasts–family traditions, societal
expectations, religious values, and so forth. Thinking people enjoy the process of
digging deeper to discover fallacies in their thinking and then changing their
opinions and attitudes in accordance with newly discovered truths. “This is just the
way I am” and “I was raised this way” are code for “I don’t want to use my brain, I’d
rather perpetuate ignorance!” I’d be hesitant to take advice from people who let
celebrities and newscasters think for them!
The bottom line is that doing things the way we’ve always done them isn’t the
solution to every problem. I’ve heard it said that if you keep doing what you’re
doing, you’ll keep getting what you’re getting. Dare to think outside the box… you
just might be surprised at how much fun it can be! Think about it!

Dr. Terry Hadaway is an author, motivational speaker, university professor, and
conference leader who is recognized as a leading authority on elearning,
decision-making, and adult education. His innovative solutions to adult education and
teacher training are detalied at http://www.rapidfirelearning.com

